Okay, you guys, I have to admit. I put off setting up rich pins forever because I literally had no idea what to do. But this weekend I sat down and told myself I was going to do it and guess what? It’s the easiest thing in the world. So I thought I would put together a tutorial for anyone in my same boat.
If you’re a video-tutorial-learner, good news: I made a video showing you exactly how to do this! If you’re not, the written instructions including screenshots are below. (Also – does anyone know how you actually say the word “favicon?”)
Before I start, let me preface with this: Rich pins are only for Business Pinterest accounts, so if you have a personal account, you’ll need to convert it to Pinterest for Business. You will then need to verify your site with Pinterest. Once all of that is done, then you can apply for rich pins.
Rich pins are the ones you see on Pinterest that have the title in bold and the source for where the pin came from. They get re-pinned more often and are much more visible on the platform.
In essence, all you have to do to enable your site to generate rich pins is add a little bit of code to your website and then apply to get rich pins. But when you go to Pinterest’s Developer page to figure out how to do this, you get this ridiculously complicated page:
I have no idea what any of that means. There’s a much easier way to get rich pins, and it’s using a plugin that you should already have if you’re a WordPress blog – Yoast.
Yoast is an SEO plugin that allows you to optimize your site. If you don’t already have it, just go to “Add plugin,” search for it, and download it. It’s free. Yoast does a lot of things for your site that I’m not going to explain here, but one thing that it does is let you decide how social platforms pull information from your blog. Just go to the dropdown and select “Social.”
You’ll then be taken to a page with tabs that allow you to choose which social platform you want to deal with. When you click on the Pinterest one, you’ll see where you can verify your site with Pinterest (if you haven’t already done that, you’ll need to paste your meta tag in the box and follow the other steps here). In this tab, you’ll also see a line of text that says “Pinterest uses Open Graph metadata just like Facebook, so be sure to keep the Open Graph checkbox on the Facebook tab checked if you want to optimize your site for Pinterest.”
So here’s where it’s as confusing as it will get. Click on the Facebook tab, and you should see a sentence that says “Add Open Graph meta data to your site’s
<head> section, Facebook and other social networks use this data when your pages are shared.” There’s a checkbox under that. It’s probably already checked, but if it’s not, check it.
Guess what? Remember all that confusing code from Pinterest’s Developer page? You just added it to your site.
All you have to do is go to the Rich Pin Validator to see if it worked. Copy and paste the URL to one of your most recent blog posts and it will generate a report.
As long as you see the first row and the starred rows of this image – Name and Description – you’re ready to apply! If you don’t see the Description show up, you’ll need to add a meta description to your post, which you can also do through Yoast – although if you don’t do this, it might just generate the first few lines of your post. If you see any other problems, good luck because I have no idea.
You should see a button that says “Apply” (it doesn’t show it to me since mine are already approved), so just click on it. I got an email almost instantaneously that said my site was approved and will now generate rich pins.
I tested it with a few pins after that and it pretty much started working immediately. Happy pinning! If you have any questions, leave them in the comments and I’ll do my best to answer.
Do you have rich pins enabled on your blog, and if so, have you noticed an improvement in your traffic?